This is Healthchick

  She provides PR services to the health sector

 Current clients include:

      

         

To find out more, email louise@healthchick.co.uk

 


 

 

LOUISE ELIZABETH VEALE

 

Originally trained as a biochemist, Louise has extensive healthcare experience gained over a PR career that spans 20 years. With agency and in-house pharma company experience, Louise is a senior and rounded communications professional with several award-winning campaigns on her CV.

 

Date of Birth:           6th January 1965

 

Education:                1979 - 1983

                                    Blue Coat Comprehensive

9     “O” levels

3 “A” levels

 

1983 - 1986

Keele University

BSc (Hons) Biochemistry



Work Experience:  February 2009 to March 2011 (& currently freelance)

                                    Client Services Director, PR at BRANDX/FIREBRAND

                        Strategic counsel, advocacy management & account

                        direction for MSD on a pre-launch/launch campaign for a

                        COPD treatment.

European press office co-ordination for Boehringer Ingelheim’s canine heart health supplement, Cardiguard & for the equine PPID treatment, Prascend

Publications planning and patient advocacy for Biomarin’s Naglazyme for a rare genetic disorder.

Press office and conference support for Galen’s TrustSaver portfolio of branded generics.

 

 

March 2005 to February 2009

Associate director at MUNRO & FORSTER

Strategic counsel and account direction for Pfizer Consumer Healthcare’s (now J&J McNeil) flagship brands: Calpol, Listerine, Regaine, Migraleve, Anusol, Sudafed, Benylin, and Benadryl. Multi-award winning campaigns include the Benylin Ringtone viral campaign, the Benylin Cough-Free train carriage, Benylin’s ‘Take A Benylin Day’ campaign, Anusol ‘Are you sitting comfortably’, and Regaine Women’s Hairloss launch.

 

Strategic counsel for Eli Lilly on a disease awareness campaign for erectile dysfunction.

 

Overseeing M&F’s pro-bono support of the Men’s Health Forum, including a ‘Man in the Dock’ court case for Men’s Health Week 2008.

 

Creative input across the consumer department (including Kelloggs, Kraft & Nestle). Additional experience gained on the National Childbirth Trust, the DoH’s ‘Face It’ campaign for hepatitis C, and the British Liver Trust.

 

                                    August 2003-December 2004

Freelance Associate director at MUNRO & FORSTER (as above)

 

Freelance contract – GLAXOSMITHKLINE

                                    Heading the international Valtrex PR programme, running

PR ‘clinics’ for GSK’s non-US local operating companies,

Developing international press materials & herpes-related content for GSK’s intranet. Feature placement, liaison

with the International Herpes Alliance (IHA).

 

Organisation of satellite symposium and media

roundtable events at international dermatology and infection conferences.

 

Freelance associate director contract at SUGAR

Overseeing the medical marketing campaigns for Janssen-Cilag’s Evra, contraceptive patch, GSK’s Lucozade Energy and GSK’s Mouth Clinic brands.

 

July 2001 to August 2003

                                    PACKER FORBES

Associate Director

Working on healthcare charity accounts and prescription pharmaceutical brands, including: IHA Secretariat, GSK’s Valtrex, Pfizer’s Relpax launch, Propecia, a new male pattern baldness treatment from MSD & Stiefel Laboratories’ Oilatum range.

 

June 1993 to June 2001

GCI (formerly Maureen Cropper Communications)

                                    Director

Strategic planning and execution of PR programmes for several blue-chip clients in the consumer healthcare arena, including: Reckitt Benckiser’s Gaviscon, Lemsip, Disprin/Disprol/Bonjela, Senokot/Fybogel; Crookes Healthcare’s Nurofen, PR Sprays, E45 skincare range; and Schering-Plough’s Clarityn

 

All aspects of full service PR at Director level.

 

 

 

August 1990 – May 1993

GERRY COVENEY & ASSOCIATES

A leading FMCG and business-to-business PR and advertising agency

 

Account Manager

One of three account managers at the agency, I was responsible for the day-to-day management and execution of trade and selected consumer PR programmes for:  Laboratoires Garnier Paris

(Grafic/Belle Colour/Synergie/Ambre Solaire); Lever Brothers (Lux and Dove bath and shower ranges/Jif and Domestos household ranges); Van den Bergh Foods (a market report on yellow fats); and Lyons Tetley.

 

March 1989-August 1990

MEDITECH MEDIA

Copywriter at this specialist medical advertising and PR agency.

 

June 1988 – March 1989

PJB PUBLICATIONS

Copywriter.

 

September 1986-June 1988

IMSHEALTH

Editor on the pharmaceutical company profiling service

 

Other Interests:       Cycling, yoga, theatre, film and cookery.

 

Referees:                  Available on request