This is Healthchick
She provides PR services to the health sector
Current clients include:
To find out more, email email@example.com
LOUISE ELIZABETH VEALE
Date of Birth:
Education: 1979 - 1983
Blue Coat Comprehensive
9 “O” levels
3 “A” levels
1983 - 1986
BSc (Hons) Biochemistry
Work Experience: February 2009 to March 2011 (& currently freelance)
Client Services Director, PR at BRANDX/FIREBRAND
Strategic counsel, advocacy management & account
direction for MSD on a pre-launch/launch campaign for a
European press office co-ordination for Boehringer Ingelheim’s canine heart health supplement, Cardiguard & for the equine PPID treatment, Prascend
Publications planning and patient advocacy for Biomarin’s Naglazyme for a rare genetic disorder.
Press office and conference support for Galen’s TrustSaver portfolio of branded generics.
March 2005 to February 2009
Associate director at MUNRO & FORSTER
Strategic counsel and account direction for Pfizer Consumer Healthcare’s (now J&J McNeil) flagship brands: Calpol, Listerine, Regaine, Migraleve, Anusol, Sudafed, Benylin, and Benadryl. Multi-award winning campaigns include the Benylin Ringtone viral campaign, the Benylin Cough-Free train carriage, Benylin’s ‘Take A Benylin Day’ campaign, Anusol ‘Are you sitting comfortably’, and Regaine Women’s Hairloss launch.
Strategic counsel for Eli Lilly on a disease awareness campaign for erectile dysfunction.
Overseeing M&F’s pro-bono support of the Men’s Health Forum, including a ‘Man in the Dock’ court case for Men’s Health Week 2008.
Creative input across the consumer department (including Kelloggs, Kraft & Nestle). Additional experience gained on the National Childbirth Trust, the DoH’s ‘Face It’ campaign for hepatitis C, and the British Liver Trust.
Heading the international Valtrex PR programme, running
PR ‘clinics’ for GSK’s non-US local operating companies,
Developing international press materials & herpes-related content for GSK’s intranet. Feature placement, liaison
with the International Herpes
Organisation of satellite symposium and media
roundtable events at international dermatology and infection conferences.
Overseeing the medical marketing campaigns for Janssen-Cilag’s Evra, contraceptive patch, GSK’s Lucozade Energy and GSK’s Mouth Clinic brands.
July 2001 to August 2003
Working on healthcare charity accounts and prescription pharmaceutical brands, including: IHA Secretariat, GSK’s Valtrex, Pfizer’s Relpax launch, Propecia, a new male pattern baldness treatment from MSD & Stiefel Laboratories’ Oilatum range.
June 1993 to June 2001
Strategic planning and execution of PR programmes for several blue-chip clients in the consumer healthcare arena, including: Reckitt Benckiser’s Gaviscon, Lemsip, Disprin/Disprol/Bonjela, Senokot/Fybogel; Crookes Healthcare’s Nurofen, PR Sprays, E45 skincare range; and Schering-Plough’s Clarityn
August 1990 – May 1993
A leading FMCG and business-to-business PR and advertising agency
One of three account managers at the agency, I was responsible for the day-to-day management and execution of trade and selected consumer PR programmes for: Laboratoires Garnier Paris
(Grafic/Belle Colour/Synergie/Ambre Solaire); Lever Brothers (Lux and Dove bath and shower ranges/Jif and Domestos household ranges); Van den Bergh Foods (a market report on yellow fats); and Lyons Tetley.
March 1989-August 1990
Copywriter at this specialist medical advertising and PR agency.
June 1988 – March 1989
September 1986-June 1988
Other Interests: Cycling, yoga, theatre, film and cookery.